{
 "ui": {
  "Beställ reklam till fast pris.": "The Engine. Ads to order, at a fixed price.",
  "Starta Motorn": "Start Motorn",
  "Alla case": "All cases",
  "Färre case": "Fewer cases",
  "Från strategi och idé till färdig kampanj.": "The Lab. From strategy and idea to a finished campaign.",
  "Kliv in i Labbet": "Step into Labbet",
  "Byrå och produktion under samma tak.": "Agency and production under one roof.",
  "Vi gör både och": "We do both",
  "Beställ reklam. Vi gör resten.": "Order ads. We do the rest.",
  "Motorn: reklamfilm till fast pris": "Motorn: commercials at a fixed price",
  "Labbet: kampanjer, 3D och FOOH": "Labbet: campaigns, 3D and FOOH",
  "Om Midnatt Media: byrå och produktionsbolag i Stockholm": "About Midnatt Media: agency and production company in Stockholm",
  "Reklamfilm, annonser, foto och 3D för era kanaler. Ni kommer med briefen och får ett fast pris innan vi börjar.": "Commercials, ads, photo and 3D for your channels. You bring the brief and get a fixed price before we begin.",
  "Beställ här": "Order here",
  "Så går det till": "How it works",
  "Vill ni ha det löpande?": "Want it ongoing?",
  "Vi gör också återkommande upplägg: en kreativ plan och ett team som tar fram nya annonser och nytt innehåll månad för månad.": "We also do recurring work: a creative plan and a team that makes new ads and new content month after month.",
  "Hör av er": "Get in touch",
  ", så berättar vi mer.": " and we will tell you more.",
  "Ett första samtal om era mål, kommande kampanjer, kanaler och vad som skaver just nu.": "A first talk about your goals, coming campaigns, channels and what is not working right now.",
  "Planen": "The plan",
  "Ni får en kreativ plan för de närmaste 90 dagarna: kampanjer, annonser och produktion, inom en budget vi kommit överens om.": "You get a creative plan for the next 90 days: campaigns, ads and production, within a budget we have agreed on.",
  "Produktionen": "Production",
  "Samma team gör jobbet: idé, inspelning, 3D, klipp och ljud. Vi stämmer av löpande och prioriterar om när något ändras.": "The same team does the work: idea, shoot, 3D, edit and sound. We check in as we go and reprioritise when something changes.",
  "Uppföljningen": "The follow-up",
  "Vad funkade, vad lärde vi oss och vad gör vi mer av nästa kvartal?": "What worked, what did we learn and what do we do more of next quarter?",
  "Tre sätt att samarbeta": "Three ways to work together",
  "Börja med ett projekt och väx därifrån. Ni får alltid ett fast pris innan vi börjar.": "Start with a project and grow from there. You always get a fixed price before we begin.",
  "Håll det rullande": "Keep it rolling",
  "Ett kvartal, en plan": "One quarter, one plan",
  "Er kreativa avdelning": "Your creative department",
  "För mindre bolag: idéhjälp, råd, annonser och nytt liv i material ni redan har. En kreativ partner, inte en heltidsavdelning.": "For smaller companies: help with ideas, advice, ads and new life for material you already have. A creative partner, not a full-time department.",
  "Tre till fyra månader med en gemensam plan för kampanjer, annonser och produktion. Ett bra första steg.": "Three to four months with a shared plan for campaigns, ads and production. A good first step.",
  "För större eller återkommande behov: strategi, idéer, kampanjer och produktion, utan att ni behöver bygga allt själva.": "For bigger or recurring needs: strategy, ideas, campaigns and production, without having to build it all in-house.",
  "På gång: en kundportal där ert material, era leveranser och projektens status finns på ett ställe. Planerad till 2027.": "Coming: a client portal with your material, your deliveries and the status of your projects in one place. Planned for 2027.",
  "Idéer och en plan": "Ideas and a plan",
  "Berätta vad ni behöver, var det ska synas och när det ska vara klart.": "Tell us what you need, where it will run and when it has to be done.",
  "Inspelning": "Shoot",
  "Regissör, fotograf, 3D och ljud från samma team.": "Director, camera, 3D and sound from the same team.",
  "Klipp": "Edit",
  "Klippning, ljud, färg och effekter, i de format era kanaler behöver.": "Editing, sound, colour and effects, in the formats your channels need.",
  "Leverans": "Delivery",
  "Ni får filerna, ger feedback och publicerar.": "You get the files, give feedback and publish.",
  "Ur Motorn": "From Motorn",
  "Vad kostar det?": "What does it cost?",
  "Tre nivåer att utgå från. Ni får alltid ett fast pris innan vi börjar.": "Three levels to start from. You always get a fixed price before we begin.",
  "Litet": "Small",
  "Mellan": "Medium",
  "Stort": "Large",
  "från 10 000 kr": "from SEK 10,000",
  "från 40 000 kr": "from SEK 40,000",
  "från 65 000 kr": "from SEK 65,000",
  "En animation, en produktbild i 3D eller ett kort klipp. Ungefär två arbetsdagar.": "One animation, one product image in 3D or one short clip. About two working days.",
  "En inspelningsdag eller en 3D-film, klippt och levererad i de format era kanaler behöver.": "One shoot day or one 3D film, edited and delivered in the formats your channels need.",
  "En kampanj med flera filmer och bilder, från idé till färdiga filer.": "A campaign with several films and images, from idea to finished files.",
  "Klicka ihop vad ni behöver, så skriver briefen sig själv.": "Click together what you need, and the brief writes itself.",
  "Ska ni göra något större? Kliv in i Labbet →": "Doing something bigger? Step into Labbet →",
  "Idéer ingen bett om. Än.": "Ideas nobody asked for. Yet.",
  "För er som ska göra något stort. Vi tar fram strategin, kommer på idén och bygger den med samma team, så att inget går förlorat mellan pitch och film. När projektet växer tar vi in handplockade specialister.": "For when you are doing something big. We work out the strategy, come up with the idea and build it with the same team, so nothing is lost between pitch and film. When the project grows, we bring in hand-picked specialists.",
  "Det här kom ut senast": "The latest one out",
  "Vi fick Sverige att tro att en 20 meter hög burk hade landat i Stockholm.": "We made Sweden believe a 20 metre can had landed in Stockholm.",
  "visningar på tre dagar": "views in three days",
  "av Sverige såg kampanjen": "of Sweden saw the campaign",
  "Så går ett experiment till": "How an experiment works",
  "Behovet": "The need",
  "Vad ska hända, och för vem. Vi enas om målet innan vi pratar idéer.": "What should happen, and for whom. We agree on the goal before we talk ideas.",
  "Idén": "The idea",
  "Vi brainstormar, testar koncepten på hela teamet och behåller de starka.": "We brainstorm, test the concepts on the whole team and keep the strong ones.",
  "Pitchen": "The pitch",
  "Ni får idéerna tillsammans med vad hela produktionen kostar.": "You get the ideas together with what the whole production costs.",
  "Bygget": "The build",
  "Manus, storyboard, casting och platser, sedan inspelning eller 3D.": "Script, storyboard, casting and locations, then the shoot or the 3D.",
  "Lanseringen": "The launch",
  "Klippning, ljud, färg och effekter, levererat och publicerat.": "Editing, sound, colour and effects, delivered and published.",
  "Ur Labbet": "From Labbet",
  "Starta ett experiment": "Start an experiment",
  "Behöver ni bara få reklam gjord? Starta Motorn →": "Just need ads made? Start Motorn →",
  "Snyggt räcker inte.": "Good-looking is not enough.",
  "Vi tror på idéer som väcker känslor, fångar uppmärksamhet och gör skillnad på riktigt. Vi älskar hantverket: filmen, detaljerna och allt däremellan. Men bakom varje bildruta ska det finnas en tanke. Därför kombinerar vi kreativ höjd med affärsförståelse, från första tanke till sista bildruta.": "We believe in ideas that stir feelings, catch attention and make a real difference. We love the craft: the film, the details and everything in between. But behind every frame there should be a thought. That is why we combine creative ambition with an understanding of business, from the first thought to the last frame.",
  "Midnatt är en kreativ byrå med egen produktion. Vi är nio personer i Stockholm, och regi, foto, 3D, klipp och ljud sitter i huset. När projekten växer tar vi in handplockade specialister.": "Midnatt is a creative agency with its own production. We are nine people in Stockholm, with direction, photo, 3D, edit and sound in the house. When projects grow, we bring in hand-picked specialists.",
  "Idéer": "Ideas",
  "Strategi, koncept och kampanjer som utgår från era mål.": "Strategy, concepts and campaigns that start from your goals.",
  "Produktion": "Production",
  "Film, foto, 3D, VFX och animation, gjort av vårt eget team.": "Film, photo, 3D, VFX and animation, made by our own team.",
  "Effekt": "Impact",
  "Vi bestämmer först vad det ska åstadkomma.": "We decide first what it should achieve.",
  "Se vår showreel": "Watch our showreel",
  "Några av våra stolta samarbeten": "Some of the people we are proud to work with",
  "Så säger de som jobbat med oss": "What people who worked with us say",
  "Teamet bakom Midnatt": "The team behind Midnatt",
  "Kreatörer, strateger och entreprenörer med en gemensam övertygelse: bra idéer ska inte bara se bra ut, de ska göra nytta.": "Creatives, strategists and entrepreneurs with one shared belief: good ideas should not just look good, they should do some good.",
  "Priser": "Awards",
  "Säg hej!": "Say hi!",
  "Skriv eller ring och berätta vad ni vill göra. Vi säger vad det kräver. Ingenting är bindande.": "Write or call and tell us what you want to do. We tell you what it takes. Nothing is binding.",
  "Ring": "Call",
  "Kontor": "Office",
  "Jobba hos oss": "Work with us",
  "Skicka en spontanansökan till": "Send an open application to",
  "Följ oss": "Follow us",
  "Kommunikations- och marknadschef, Lundhags": "Head of Communications and Marketing, Lundhags",
  "Kristallen, det svenska tevepriset": "Kristallen, the Swedish television award",
  "Integritet och villkor": "Privacy and terms",
  "Kort sagt:": "In short:",
  "vi räknar besök utan kakor och utan att veta vem du är. Det du skriver till oss läser bara vi.": "we count visits without cookies and without knowing who you are. Only we read what you write to us.",
  "Statistik.": "Statistics.",
  "Varje sida du öppnar skickar en kort rad till vår egen server: vilken sida det är och, för den första sidan, varifrån du kom. Det är länkens utm-taggar, som visar vilken annons eller vilket mejl länken satt i, och namnet på sajten som länkade hit, inte hela adressen. Servern lägger till ett i en räkning per dag, sida, källa, land och typ av enhet (mobil, dator eller surfplatta). Den sparar ingen IP-adress, inga uppgifter om din webbläsare och inget som skiljer dig från någon annan, och inget sparas i din enhet. Räkningarna ligger i en databas hos Cloudflare i EU. Det gör vi med stöd av vårt berättigade intresse av att veta vilka sidor och annonser som fungerar.": "Every page you open sends a short line to our own server: which page it is and, for the first page, where you came from. That means the link's utm tags, which show which ad or email the link was in, and the name of the site that linked here, not the whole address. The server adds one to a count per day, page, source, country and type of device (phone, computer or tablet). It keeps no IP address, no details of your browser and nothing that tells you apart from anyone else, and nothing is stored on your device. The counts are kept in a database at Cloudflare in the EU. We do this on the basis of our legitimate interest in knowing which pages and ads work.",
  "Kakor.": "Cookies.",
  "Sajten sätter inga kakor och laddar inget från andra företag: filmer, typsnitt och bilder ligger hos oss. Det enda den sparar i din webbläsare är vilket språk du läser på, så att den minns det nästa gång.": "The site sets no cookies and loads nothing from other companies: films, fonts and images are hosted by us. The only thing it keeps in your browser is the language you read in, so that it remembers it next time.",
  "Om du hör av dig.": "If you get in touch.",
  "När du skickar en brief eller ett formulär, eller mejlar oss, får vi det du själv skriver: namn, företag och hur vi når dig, och vilken sida du skickade från, med länkens utm-taggar och sajten du kom från. Formulären kommer som ett mejl till vår inkorg hos Google Workspace, via sajtens server hos Cloudflare. Sajten sparar inte det du skriver, den räknar bara att ett formulär kom fram. Vi använder det för att svara och ge en offert, och vi lämnar det inte vidare. Blir det inget uppdrag tar vi bort förfrågan senast två år efter vår sista kontakt.": "When you send a brief or a form, or email us, we get what you write yourself: name, company and how to reach you, and which page you sent it from, with the link's utm tags and the site you came from. The forms reach our inbox at Google Workspace as an email, through the site's server at Cloudflare. The site does not store what you write, it only counts that a form arrived. We use it to answer and to give you a quote, and we do not pass it on. If no job comes of it, we delete the enquiry no later than two years after our last contact.",
  "Vilka som hjälper oss.": "Who helps us.",
  "Cloudflare driver sajtens server och databasen, och Google Workspace vår mejl. De behandlar uppgifterna för vår räkning. Som alla webbservrar ser servern din IP-adress när du öppnar en sida. Vår kod använder den bara en kort stund, för att stoppa robotar som skickar för mycket, och sparar den inte. Cloudflare och Google är amerikanska företag, och skickas uppgifter till USA sker det enligt EU:s och USA:s ramverk för dataskydd (Data Privacy Framework).": "Cloudflare runs the site's server and the database, and Google Workspace our email. They process the data on our behalf. Like every web server, the server sees your IP address when you open a page. Our code uses it only for a moment, to stop robots that send too much, and does not keep it. Cloudflare and Google are American companies, and if data is sent to the USA, it is under the EU-U.S. Data Privacy Framework.",
  "Dina rättigheter.": "Your rights.",
  "Du kan få veta vad vi har om dig och be oss rätta eller ta bort det: mejla": "You can find out what we hold about you and ask us to correct or delete it: email",
  ". Statistiken innehåller inget som pekar ut dig, så där finns inget att ta fram. Tycker du att vi hanterar dina uppgifter fel kan du vända dig till Integritetsskyddsmyndigheten,": ". The statistics hold nothing that points to you, so there is nothing there to look up. If you think we handle your data wrongly, you can turn to the Swedish Authority for Privacy Protection,",
  "Materialet på sajten.": "The material on the site.",
  "Filmer, bilder och texter tillhör Midnatt Media AB eller våra kunder och visas med deras tillåtelse. Hör av dig om du vill använda något.": "Films, images and texts belong to Midnatt Media AB or our clients and are shown with their permission. Get in touch if you want to use something.",
  "Vilka vi är.": "Who we are.",
  "Midnatt Media AB, org.nr 559338-7680, Krukmakargatan 44, 117 26 Stockholm. Senast ändrad 16 oktober 2026.": "Midnatt Media AB, company reg. no. 559338-7680, Krukmakargatan 44, 117 26 Stockholm, Sweden. Last changed 16 October 2026.",
  "Vanliga frågor": "Common questions",
  "Vad kostar en reklamfilm?": "What does a commercial cost?",
  "Det beror på vad som ska göras. Hos oss börjar en animation, en produktbild i 3D eller ett kort klipp på 10 000 kr, en inspelningsdag eller en 3D-film på 40 000 kr och en kampanj med flera filmer och bilder på 65 000 kr. Ni får alltid ett fast pris innan vi börjar.": "It depends on the job. With us, an animation, a 3D product image or a short clip starts at SEK 10,000, a shoot day or a 3D film at SEK 40,000, and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.",
  "Hur lång tid tar det?": "How long does it take?",
  "Ungefär två arbetsdagar för det minsta, en animation eller ett kort klipp. Större filmer och kampanjer får en tidsplan i offerten. Nordic Star Cup visar hur fort det kan gå: aftermovien var klar två dagar efter slutsignalen.": "About two working days for the smallest jobs, an animation or a short clip. Bigger films and campaigns get a schedule in the quote. Nordic Star Cup shows how fast it can go: the aftermovie was done two days after the final whistle.",
  "Är ni en reklambyrå eller ett produktionsbolag?": "Are you an advertising agency or a production company?",
  "Både och. Vi kan ta fram strategin och idén, och vi gör själva filmen, med samma team hela vägen. Har ni redan en byrå som äger idén gör vi bara produktionen.": "Both. We can work out the strategy and the idea, and we make the film ourselves, with the same team all the way. If you already have an agency that owns the idea, we do the production only.",
  "Gör ni 3D, CGI och VFX?": "Do you do 3D, CGI and VFX?",
  "Ja. Produkter i 3D, hela miljöer och effekter i film. Hologrammet i Celsius Cosmic Vibe byggdes helt i 3D, och berget i Lundhags film är 3D medan vintern var en snöhög i en studio.": "Yes. Products in 3D, whole worlds and effects in film. The hologram in Celsius Cosmic Vibe was built entirely in 3D, and the mountain in the Lundhags film is 3D, while the winter was a pile of snow in a studio.",
  "Gör ni innehåll till sociala medier löpande?": "Do you make social media content on an ongoing basis?",
  "Ja. Utöver enskilda beställningar gör vi återkommande upplägg: en kreativ plan och ett team som tar fram nya annonser och nytt innehåll månad för månad, som för Celsius.": "Yes. Besides one-off orders we do recurring work: a creative plan and a team that makes new ads and new content month after month, as we do for Celsius.",
  "Var finns ni, och vilka har ni jobbat med?": "Where are you, and who have you worked with?",
  "Kontoret ligger på Krukmakargatan 44 i Stockholm. Vi har gjort reklam, kampanjer och filmer för bland andra Celsius, Lyko, Xpeng, Lundhags, Actic, Volvo, We Effect, The Humble Co och MrCake.": "Our office is at Krukmakargatan 44 in Stockholm. We have made ads, campaigns and films for Celsius, Lyko, Xpeng, Lundhags, Actic, Volvo, We Effect, The Humble Co and MrCake, among others.",
  "Vad behöver vi ha klart innan vi hör av oss?": "What do we need to have ready before we get in touch?",
  "Inget särskilt. Berätta vad ni behöver, var det ska synas och när det ska vara klart, så tar vi det därifrån. Ingenting är bindande.": "Nothing in particular. Tell us what you need, where it will run and when it has to be done, and we take it from there. Nothing is binding.",
  "Midnatt Media | Reklambyrå och produktionsbolag i Stockholm": "Midnatt Media | Creative agency and production company in Stockholm",
  "Beställ reklamfilm och annonser till fast pris | Midnatt Media": "Order commercials and ads at a fixed price | Midnatt Media",
  "Kampanjer från strategi och idé till färdig film | Midnatt Media": "Campaigns from strategy and idea to finished film | Midnatt Media",
  "Om Midnatt Media: teamet, kunderna och kontakt | Stockholm": "About Midnatt Media: the team, our clients and contact | Stockholm",
  "Om oss": "About",
  "Kontakt": "Contact",
  "Meny": "Menu",
  "Midnatt, till start": "Midnatt, to the start",
  "Om oss: vi gör både och": "About: we do both",
  "Nästa case": "Next case",
  "Stäng": "Close",
  "Bakom kulisserna": "Behind the scenes",
  "Tryck för ljud": "Tap for sound",
  "Detalj": "Detail",
  "Ljud på": "Sound on",
  "ljud på": "sound on",
  "Föregående bild": "Previous picture",
  "Nästa bild": "Next picture",
  "Föregående": "Previous",
  "Nästa": "Next",
  "Bild bakom kulisserna": "Behind the scenes picture",
  "Reklamfilm": "Commercial",
  "Sociala medier": "Social media",
  "Eventfilm": "Event film",
  "3D och animation": "3D and animation",
  "Foto": "Photo",
  "Dokumentärt": "Documentary",
  "Filmen": "The film",
  "Revealen": "The reveal",
  "1. Helikoptern": "1. The helicopter",
  "2. Skynket": "2. Under cover",
  "3. Revealen": "3. The reveal",
  "1. Teasern": "1. The teaser",
  "2. Nedräkningen": "2. The countdown",
  "Bakom kulisserna ": "Behind the scenes",
  "Exteriören": "Exterior",
  "Interiören": "Interior",
  "Laddningen": "Charging",
  "Parkeringen": "Parking",
  "Dansklassen": "The dance class",
  "Teasern 2025": "The 2025 teaser",
  "Bollen": "The ball",
  "Aftermovien": "The aftermovie",
  "Trailern": "The trailer",
  "Filmen i arenan": "The arena film",
  "Herofilmen": "The hero film",
  "45 sekunder": "45 seconds",
  "Gatufilmen": "The street film",
  "Pennan i 3D": "The pen in 3D",
  "Spetsen i 3D": "The tip in 3D",
  "En green screen på kontoret räckte för att testa spelarnas entré.": "A green screen at the office was enough to test the players' entrance.",
  "Röken och ljuset provades ut på kollegor innan spelarna kom.": "The smoke and the light were tried out on colleagues before the players came.",
  "Skärmarna i cockpiten var bara platshållare i det tidiga utkastet.": "The screens in the cockpit were only placeholders in the early draft.",
  "Inget i filmen är filmat. Hologrammet byggdes i 3D, som allt annat.": "Nothing in the film was filmed. The hologram was built in 3D, like everything else.",
  "Röken är också 3D. Det här är det första testet.": "The smoke is 3D too. This is the first test.",
  "Ett enda svep går inte att improvisera. Varje övergång ritades upp före första tagningen.": "A single unbroken move cannot be improvised. Every transition was drawn before the first take.",
  "Bilen rörde sig inte en meter under hela inspelningen.": "The car did not move a metre during the whole shoot.",
  "Laddkabeln av ljus, i ett tidigt test. Den finns bara i 3D.": "The charging cable of light, in an early test. It only exists in 3D.",
  "En sådan film får inte se ut som reklam. Människorna berättar själva.": "A film like this must not look like an ad. The people tell it themselves.",
  "Hos forskarna som föder upp larverna. Larven äter avfall och blir själv till foder.": "With the researchers who breed the larvae. The larva eats waste and becomes feed itself.",
  "Fyra dagar i Kenya blev material för ett helt år.": "Four days in Kenya became material for a whole year.",
  "Finland ville ha samma upplägg som Sverige fått året innan. Ett av testerna.": "Finland wanted the same setup Sweden had the year before. One of the tests.",
  "Nio varianter av samma sekund, för att hitta den som känns rätt.": "Nine versions of the same second, to find the one that feels right.",
  "Galaxy Vibe, innan burken flyttade in.": "Galaxy Vibe, before the can moved in.",
  "Vi regisserade flygningen live genom ett extra par glasögon. Efteråt spårades den i 3D, för burkens skull.": "We directed the flight live through a spare pair of goggles. Afterwards it was tracked in 3D, for the can's sake.",
  "I 3D bestämmer vi exakt hur ljuset faller på pennan. Därför är produktbilderna inte foton.": "In 3D we decide exactly how the light falls on the pen. That is why the product shots are not photos.",
  "Solen går inte att boka. Tyget gav samma ljus hela dagen.": "You cannot book the sun. The cloth gave the same light all day.",
  "Varje tagning ska räcka till både en lång film och klipp på sex och femton sekunder.": "Every take has to work for a long film and for six and fifteen second cuts.",
  "Samma team filmar från marken och från luften.": "The same team films from the ground and from the air.",
  "Skissen över bollens väg genom Stockholm": "The sketch of the ball's path through Stockholm",
  "Ovädret på taket spelades in inne i 3Arena, mitt på dagen": "The storm on the roof was shot inside 3Arena, in the middle of the day",
  "Läktaren var tom. Publiken är 3D.": "The stands were empty. The crowd is 3D.",
  "Felix från vårt team framför en green screen på kontoret, och testet av spelarnas entré": "Felix from our team in front of a green screen at the office, and the test of the players' entrance",
  "Spelarnas entré i rök och strålkastarljus, testad med Felix som stand-in": "The players' entrance in smoke and floodlight, tested with Felix as a stand-in",
  "Första referensen, innan idén blev 3D": "The first reference, before the idea became 3D",
  "Hur går ett rätblock?": "How does a box walk?",
  "En pappersgran, 3D-skannad": "A paper tree, 3D scanned",
  "Revealen, lager för lager": "The reveal, layer by layer",
  "Teasern, lager för lager": "The teaser, layer by layer",
  "Bilen stod ensam i studion. Bilarna bredvid är 3D.": "The car stood alone in the studio. The cars next to it are 3D.",
  "Ingen kabel och inget ljusgolv på inspelningen. Allt grönt kom till i 3D.": "No cable and no floor of light on the shoot. Everything green was added in 3D.",
  "I studion, inför en tagning": "In the studio, before a take",
  "Ett tidigt test i 3D av kabeln av ljus": "An early 3D test of the cable of light",
  "Ingen burk vid poolen på inspelningen. Den stora burken är 3D.": "No can by the pool on the day. The giant can is 3D.",
  "Burken var torr på inspelningen. Dropparna sattes dit efteråt.": "The can was dry on the shoot. The droplets were added afterwards.",
  "FPV-flygningen genom festen, spårad i 3D": "The FPV flight through the party, tracked in 3D",
  "Storyboarden: varje årstid och varje övergång planerad före inspelningen": "The storyboard: every season and every transition planned before the shoot",
  "Vintern var en snöhög i en studio. Berget är 3D.": "Winter was a pile of snow in a studio. The mountain is 3D.",
  "Sommaren var gräs på ett bord framför ett blått tyg": "Summer was grass on a table in front of a blue cloth",
  "Hela svepet byggdes längs en kameraräls, en årstid i taget": "The whole sweep was built along a camera rail, one season at a time",
  "Från grå modell till levererad bild": "From grey model to delivered image",
  "Ett foto av den riktiga pennan var förlagan för 3D-modellen": "A photo of the real pen was the reference for the 3D model",
  "Förpackningen fotades i studion och blev textur på 3D-lådan": "The box was photographed in the studio and became the texture of the 3D box",
  "Inspelningen för Garant: köket byggdes mitt på en äng": "The Garant shoot: the kitchen was built in the middle of a meadow",
  "Ett stort tyg över köket tar udden av solen": "A big cloth over the kitchen takes the edge off the sun",
  "Kameran hänger i en rigg som avlastar armarna": "The camera hangs from a rig that takes the weight off the arms",
  "Drönaren skickas upp från handen": "The drone is launched by hand",
  "Intervju mitt i odlingen": "An interview in the middle of the crops",
  "Kameran på plats hos forskarna som föder upp larverna": "The camera with the researchers who breed the larvae",
  "Fyra dagar, två kameror och en drönare": "Four days, two cameras and a drone",
  "Ett test för Summer Vibe i Finland: burken spränger sig ur isen": "A test for Summer Vibe in Finland: the can breaks out of the ice",
  "Samma sprängning i nio varianter, sida vid sida": "The same break in nine versions, side by side",
  "Ett kameratest för Galaxy Vibe": "A camera test for Galaxy Vibe",
  "Cockpiten i ett tidigt utkast med tillfälliga skärmar, och i filmen": "The cockpit in an early draft with stand-in screens, and in the film",
  "Ett trick i lasertestet: stenen lyser där strålen skär den, utan riktigt ljus": "A trick in the laser test: the rock glows where the beam cuts it, with no real light",
  "Hologrammet som startar, i ett tidigt test": "The hologram starting up, in an early test",
  "Första röktestet runt kryokammaren": "The first smoke test around the cryo chamber",
  "Vad behöver ni?": "What do you need?",
  "Var ska det synas?": "Where will it run?",
  "När ska det vara klart?": "When does it have to be done?",
  "Ungefärlig budget": "Rough budget",
  "Explainervideo": "Explainer video",
  "Instagram och TikTok": "Instagram and TikTok",
  "Webben": "The web",
  "TV och bio": "TV and cinema",
  "På plats, event": "On site, events",
  "Internt": "Internal",
  "Så snart det går": "As soon as possible",
  "Inom en månad": "Within a month",
  "Senare i år": "Later this year",
  "Löpande, varje månad": "Ongoing, every month",
  "Vet inte än": "Not sure yet",
  "Under 40 000 kr": "Under SEK 40,000",
  "40 000 till 65 000 kr": "SEK 40,000 to 65,000",
  "65 000 till 150 000 kr": "SEK 65,000 to 150,000",
  "Över 150 000 kr": "Over SEK 150,000",
  "Vilka är ni?": "Who are you?",
  "Namn": "Name",
  "Företag": "Company",
  "Mejl eller telefon": "Email or phone",
  "Skicka briefen": "Send the brief",
  "Går direkt till vår inkorg. Ingenting är bindande.": "Goes straight to our inbox. Nothing is binding.",
  "Skriv mejl eller telefon, så att vi kan svara.": "Write an email or a phone number, so we can answer.",
  "Skickar ...": "Sending ...",
  "Tack! Briefen är skickad, vi hör av oss.": "Thanks! The brief is sent, we'll be in touch.",
  "Skicka från mejlprogrammet": "Send from your mail app",
  "Det gick inte att skicka härifrån. Knappen öppnar nu ert mejlprogram med briefen ifylld.": "It didn't go through from here. The button now opens your mail app with the brief filled in.",
  "Tjänster": "Services",
  "Se också": "See also",
  "Det vi gör": "What we do",
  "Alla tjänster på en sida.": "All services on one page.",
  "3D-animation": "3D animation",
  "Produkter, miljöer och hela världar byggda i 3D, ensamma eller blandade med film.": "Products, environments and whole worlds built in 3D, on their own or mixed with film.",
  "Eventfilm och aftermovie: en fotograf och en filmare på plats, från 40 000 kr.": "Event films and aftermovies: a photographer and a filmmaker on site, from SEK 40,000.",
  "FOOH": "FOOH",
  "Reklam som ser ut att stå mitt i stan men är byggd i 3D. Orange Rush: 1,6 miljoner visningar.": "Ads that look as if they stand in the middle of the city but are built in 3D. Orange Rush: 1.6 million views.",
  "Kreativ byrå": "Creative agency",
  "Strategi, idé och produktion från samma team. Orange Rush: 1,6 miljoner visningar på tre dagar.": "Strategy, idea and production from one team. Orange Rush: 1.6 million views in three days.",
  "Produktfilm": "Product films",
  "Produkten filmad eller byggd i 3D, med stillbilder och banners ur samma arbete.": "The product filmed or built in 3D, with stills and banners from the same work.",
  "Produktionsbolag": "Production company",
  "Nio personer på Krukmakargatan. Vi tar fram idén och gör filmen själva.": "Nine people on Krukmakargatan. We come up with the idea and make the film ourselves.",
  "Manus, inspelning, 3D och klipp. Från 40 000 kr, fast pris innan vi börjar.": "Script, shoot, 3D and edit. From SEK 40,000, a fixed price before we begin.",
  "Korta filmer, loopar och annonser i alla format. Över åttio projekt åt Celsius.": "Short films, loops and ads in every format. Over eighty projects for Celsius.",
  "Vad kostar en 3D-film?": "What does a 3D film cost?",
  "Timmarna bakom priset på en 3D-film, från riktiga jobb: modell, material, simulering, rendering och comp.": "The hours behind the price of a 3D film, from real jobs: model, material, simulation, rendering and comp.",
  "Vad en reklamfilm kostar, vad som styr priset och tre nivåer att utgå från.": "What a commercial costs, what sets the price and three levels to start from.",
  "Välj produktionsbolag": "Choosing a production company",
  "Nio frågor att ställa innan ni väljer produktionsbolag eller byrå.": "Nine questions to ask before you choose a production company or an agency."
 },
 "quotes": {
  "Frida Allander": "Midnatt delivers at a high creative level, with a strong feel for both channel and audience. We at Celsius are very happy with the collaboration.",
  "Caroline Karlström": "Working with Midnatt is very inspiring. Their positivity and energy are contagious, and their creative ideas always go deeper than you expect: modern, free and completely in step with today's media landscape.",
  "Tore Åsén": "Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.",
  "Louise Lehmann": "From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.",
  "Zandra Nilsson": "Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of."
 },
 "cases": {
  "nordic-star-cup": {
   "text": "The biggest celebrity match in the Nordics. We made most of what moves around it, two years running.",
   "stats": [
    [
     "2",
     "years running"
    ],
    [
     "64",
     "player portraits for the arena's screens"
    ],
    [
     "3",
     "screen formats in the arena"
    ],
    [
     "2 days",
     "from final whistle to aftermovie"
    ]
   ],
   "body": [
    [
     "The job",
     "Sporttouchen runs Nordic Star Cup, an international football match between creators, artists and sports stars. In 2026 it was Sweden against Denmark at 3Arena in Stockholm. The ambition was stated plainly: bigger, more cinematic and more lavish than the year before. More Super Bowl than football match."
    ],
    [
     "Our part",
     "We were there from the first teaser to the last frame of the aftermovie. That means film, graphics, photo and 3D in one delivery, by one team, over three months. Here it is in the order the audience saw it."
    ],
    [
     "1. The launch",
     "First two teasers that explain nothing and only raise the question. The day after, the official launch film, which says the match is back. We wrote the script, shot in Stockholm and edited."
    ],
    [
     "2. Player number 3",
     "Together with the telecom brand Tre we made a film series of its own about player number 3, from the reveal to match day, where one of our filmers followed the player all day."
    ],
    [
     "3. The arena",
     "The arena has three kinds of screens: the jumbotron, the LED boards around the pitch and the screens along the long side, each with its own format. We made the player presentations for both teams with 64 cut-out portraits, the countdowns, the sponsor loops and the background loops, and the film that played in the arena before the show. For the live stream we made the graphics for the press conference and the countdown."
    ],
    [
     "4. The aftermovie",
     "On match day we filmed everything from doors to the celebration on the pitch, with the size of it as the point. Two days after the final whistle Sporttouchen had the aftermovie, in landscape and in portrait."
    ],
    [
     "The year before",
     "We did the same match in 2025. Among other things a teaser where a football flies through Stockholm in 3D, the press photos of the squad, and the arena graphics for the first time."
    ],
    [
     "The date",
     "A project like this has a hundred small deliveries and one date that cannot move. It only works if idea, film, graphics and 3D sit in the same room."
    ]
   ],
   "thanks": "Thanks to Sporttouchen for the trust, two years running."
  },
  "orange-rush": {
   "title": "The Orange Rush launch",
   "text": "We made Sweden believe that a 20 metre can had been flown into central Stockholm by helicopter.",
   "stats": [
    [
     "1.6 M",
     "views in three days"
    ],
    [
     "10 %+",
     "of Sweden saw the campaign"
    ],
    [
     "On site",
     "people went there to look for the can"
    ]
   ],
   "body": [
    [
     "The job",
     "Celsius was launching a new flavour, Orange Rush, and wanted content people would actually talk about. Not one more product film in the feed."
    ],
    [
     "The idea",
     "We asked ourselves what makes someone stop in the middle of scrolling. The answer was a lie, told with a wink: that Celsius had placed an enormous, 20 metre can in the middle of central Stockholm, and flown it there by helicopter."
    ],
    [
     "How we did it",
     "We built the campaign in three parts, so the curiosity could grow. First a teaser where a transport helicopter flies in over the rooftops of Stockholm. Then one where the can stands hidden under a Celsius cover. Finally the reveal, when the cover is pulled off in front of people in the square and the new flavour is shown. The can and the cover were made in 3D by our own team, and for the launch we also made the product films."
    ],
    [
     "The result",
     "1.6 million views in three days, entirely organic, and more than ten per cent of the Swedish population saw the campaign. People went to the spot to see if the can was still there."
    ]
   ],
   "thanks": "Thanks to Celsius for the trust, and for daring to try something new."
  },
  "cosmic-vibe": {
   "text": "A launch film where the can got a whole universe to live in.",
   "body": [
    [
     "The job",
     "When Celsius was launching the flavour Cosmic Vibe they needed a launch film that felt as new as the flavour."
    ],
    [
     "The idea",
     "The name gave us the theme: space. So we did not put the can in a studio. We built it a world, with asteroids, spaceships and a can that belongs out there."
    ],
    [
     "How we did it",
     "This is a pure 3D job, made by our own 3D team from the first sketch to the last frame. The launch was built in three steps: a teaser where a ship finds something far out in space, a countdown to the new flavour, and finally the reveal."
    ],
    [
     "The result",
     "We are very proud of how it turned out. The best part was seeing how much Celsius and their customers liked the films."
    ]
   ],
   "thanks": "A big thank you to Celsius for the trust and for letting us be part of the launch."
  },
  "lundhags": {
   "text": "One boot, every season, one single take.",
   "body": [
    [
     "The job",
     "Lundhags was launching a new boot, the Padje light trekking shoe, and needed a film for it."
    ],
    [
     "The idea",
     "A boot that works all year deserves to be shown all year. So we let an actor walk through city, winter and summer in one single take, with the camera never letting go."
    ],
    [
     "How we did it",
     "One take sounds simple, but it means every transition is planned before the first shot. We sketched the movement on the whiteboard, built the sets in the workshop and stitched the seasons together with 3D. How it was done is in the film Behind the scenes above."
    ]
   ]
  },
  "xpeng": {
   "title": "G6 showcase",
   "text": "The car stands still in the studio. The holograms do the rest.",
   "body": [
    [
     "The job",
     "Xpeng wanted ads for Sweden that show what the G6 can actually do. And made in a new way, not the usual one: go to South Africa and film cars on a road."
    ],
    [
     "The idea",
     "We started by test driving the car. Out of that came the idea: let the car stand completely still in a studio and add holograms in post. When the holograms move around the car, it looks as if the car is moving."
    ],
    [
     "How we did it",
     "The car was filmed standing still in a studio. All the movement was built in 3D afterwards. It became four films, one for each selling point. In one, a city drawn in green light sweeps past the exterior. In another we take the interior apart and let seats and steering wheel float freely. The last two show the charging and the parking."
    ]
   ]
  },
  "we-effect": {
   "title": "The hero film from Kenya",
   "text": "Four days in Kenya, and a film about the larva that loves waste.",
   "stats": [
    [
     "4",
     "shoot days in Kenya"
    ],
    [
     "5",
     "interviews as films of their own"
    ]
   ],
   "body": [
    [
     "The job",
     "We Effect is a development organisation. They needed a hero film from Kenya about an unlikely main character: a larva that eats waste and becomes animal feed. For the farmers there it means cheaper feed, less rubbish and an income of their own."
    ],
    [
     "How we did it",
     "We travelled there and filmed for four days: the researchers who breed the larvae, the women who use them on their farms, and the market where the waste is collected. Two cameras and a drone. A film like this must not look like an ad. It should let people tell it themselves, and our job is to listen, find the pictures and stay out of the way."
    ],
    [
     "The delivery",
     "The hero film in two versions, one of them for television. Five interviews as films of their own, shorter versions for social media and a 45 second cut. So one trip became material for a whole year."
    ],
    [
     "What came next",
     "Afterwards we made an interview series in Stockholm about cooperatives, with a farm, Coop, HSB and a taxi company among them."
    ]
   ]
  },
  "celsius-lopande": {
   "title": "Content every month",
   "text": "This is Motorn for real: more than eighty projects in two years, for five markets.",
   "stats": [
    [
     "80+",
     "projects in two years"
    ],
    [
     "5",
     "markets"
    ],
    [
     "44",
     "projects in 2024 alone"
    ]
   ],
   "body": [
    [
     "The job",
     "Celsius releases new flavours all the time and is in several countries at once. Every flavour, every season and every market needs content of its own. That cannot be ordered as single campaigns. It has to keep rolling."
    ],
    [
     "What it looks like",
     "In 2024 we did 44 projects for Celsius, and 37 in 2025. Ads for social media every month. Studio shoots of the cans. Launch films for new flavours. Landing pages. Event films from the summer tour, the ski week and the festivals."
    ],
    [
     "Five markets",
     "It started in Sweden. Then came Finland, France, the United Kingdom and Benelux, all ordering from the same team. Often it is the same idea adapted: new can, new language, new format."
    ],
    [
     "After eighty projects",
     "When you have done eighty projects for the same client, nobody needs to explain the brand any more. The brief gets shorter and the first draft is right more often."
    ],
    [
     "The big ideas",
     "The big campaigns come out of the same collaboration. Orange Rush and Cosmic Vibe are in Labbet."
    ]
   ]
  },
  "lyko": {
   "title": "Product campaign",
   "text": "21 films and a stack of pictures. In a single shoot day.",
   "stats": [
    [
     "21",
     "films"
    ],
    [
     "1",
     "shoot day"
    ]
   ],
   "body": [
    [
     "The job",
     "Together with the agency Goodname we got a real challenge: 21 films and a stack of pictures for Lyko. All in one single shoot day."
    ],
    [
     "How we did it",
     "We planned the day like a pit stop in Formula 1. The location was split into stations, where each station was a scene of its own, and the models went from point to point. The schedule was so tight it barely fitted in the calendar, but when everyone knows exactly what to do, it works."
    ],
    [
     "The result",
     "We nailed it. All 21 films and all the pictures, from one and the same day."
    ]
   ],
   "thanks": "A big thank you to Goodname and Lyko for trusting us."
  },
  "volvo-ex90": {
   "title": "Launch event for the EX90",
   "text": "The cover only comes off once. We were there when it did.",
   "body": [
    [
     "The job",
     "When Volvo launched the EX90 we were on site to capture the day: the car under its cover, the press crowding around it, the interviews and the music on stage."
    ],
    [
     "How we did it",
     "A launch event is a live broadcast with an audience. Camera cranes, sound desks, monitors and a press pack where everyone wants the same picture at the same time. We moved between the stage and backstage and caught both what was seen in the broadcast and what happened behind it. Event film, photo and social content, by the same team on the same day."
    ],
    [
     "The pictures",
     "The cover only comes off once, so the pictures have to be right the first time: right place, right moment."
    ]
   ]
  },
  "actic": {
   "title": "Training for life",
   "text": "A commercial with Sarah Sjöström, and our first shoot under water.",
   "body": [
    [
     "The job",
     "When the chance came up to make a commercial for Actic with none other than Sarah Sjöström, we jumped at it."
    ],
    [
     "How we did it",
     "A film with one of the best swimmers in the world belongs below the surface. For William, one of our camera people, that meant diving gear and filming under water for the very first time. It was new for the whole team, and exactly the kind of challenge we look for."
    ],
    [
     "The result",
     "The project ran like a dream, much thanks to fantastic preparation by Goodname."
    ]
   ],
   "thanks": "A big and warm thank you to Goodname, Actic and Sarah Sjöström for the trust. It was an honour."
  },
  "summer-vibe": {
   "title": "The Summer Vibe launch",
   "text": "Three teasers in 3D, and then a pool party for real.",
   "stats": [
    [
     "3",
     "teasers in 3D"
    ],
    [
     "1",
     "shoot day by the pool"
    ],
    [
     "6",
     "loops for social media"
    ]
   ],
   "body": [
    [
     "The job",
     "Celsius was releasing the flavour of the summer, Summer Vibe. The launch had to build expectation first and then deliver the summer in one single film."
    ],
    [
     "The idea",
     "We split it into two worlds. The teasers were made entirely in 3D: a pool at sunset, a deck chair, and a can that is dark so the flavour does not show, with only the logo glowing. The reveal was made for real, as a lavish pool party with a waiter who lifts the silver cloche and shows what everyone has been waiting for."
    ],
    [
     "How we did it",
     "We shot for one day at Ellery Beach House on Lidingö. The team hunted clothes and props in costume stores, rented a DJ deck and kept everything in yellow, pink, white and blue. For the opening shot we brought in an FPV pilot, with an extra pair of goggles so we could direct the flight while it happened. The giant can by the pool was put there afterwards by our 3D team. Besides the film we delivered every format for social media and six short loops."
    ],
    [
     "Good to know",
     "In the scene where the can is thrown up against the sky, we forgot to spray it with water drops. We had to add the drops afterwards, one by one. It was exactly as tedious as it sounds, but we got there."
    ],
    [
     "The result",
     "The year after, Celsius in Finland got in touch and wanted the same setup for their launch: three teasers in 3D and a film."
    ]
   ]
  },
  "ghd": {
   "title": "The Chronos launch",
   "text": "A launch night in Stockholm, out as a film a week later.",
   "stats": [
    [
     "7 days",
     "from event to finished film"
    ],
    [
     "2",
     "formats: landscape and portrait"
    ]
   ],
   "body": [
    [
     "The job",
     "On 7 February 2024 ghd launched its new styler, Chronos, with an evening in Stockholm: a stage show, hair stylists at work and a full room of guests. We were to capture the evening so it could be shown to everyone who was not there."
    ],
    [
     "How we did it",
     "An event film lives on its details. We filmed the show on stage, but just as much the hands in the hair, the laughter at the tables and the light in the room. The film was cut in two formats, one landscape and one portrait for social media, and a week after the event ghd had the finished film."
    ],
    [
     "What came next",
     "The same summer we went with ghd and Sebastian Professional to Way Out West in Gothenburg, and photographed and filmed their presence during the festival."
    ]
   ]
  },
  "edblad": {
   "title": "Two events, two films",
   "text": "Luxurious, but with a feeling of home. That was the order.",
   "stats": [
    [
     "44",
     "guests at Ulriksdals Wärdshus"
    ],
    [
     "1 day",
     "filmed and edited, the dance class"
    ]
   ],
   "body": [
    [
     "The job",
     "In spring 2025 Edblad held an international event with 44 guests at Ulriksdals Wärdshus. They wanted a film and pictures that felt the way the evening did: warm, personal and a little luxurious."
    ],
    [
     "How we did it",
     "Two photographers and one filmer were there all evening, from the arrival and the dinner to the singing, the cake and the dancing in the orangery. We directed as little as possible. Nobody should feel they are on a shoot. The film was edited in a couple of days."
    ],
    [
     "What came next",
     "In August Edblad got in touch again, ahead of a dance class in a flat on Södermalm. The order was the same: luxurious but with a feeling of home, and preferably no directing. We had a little over an hour on site, and filmed and edited the same day."
    ]
   ]
  },
  "mrcake": {
   "title": "The advent calendar, two years running",
   "text": "A nutcracker that comes to life, and the year after a whole village folded from paper.",
   "stats": [
    [
     "2",
     "years running"
    ],
    [
     "3",
     "lengths, from 7 seconds"
    ]
   ],
   "body": [
    [
     "The job",
     "MrCake wanted advertising for its advent calendar. The calendar box is designed as a nutcracker, so the main character already existed. We only had to bring it to life!"
    ],
    [
     "The first year",
     "We turned the box into a 3D character that wakes up and walks across a Christmas table full of candles and spruce, until the calendar opens and shows what is behind the doors. The film was delivered in three lengths, the shortest at seven seconds."
    ],
    [
     "The second year",
     "The year after we were asked again, with a new calendar and Santa's workshop as the setting. The thought was first a flat stop motion with cut-out figures. During the groundwork we saw that something with more depth was possible, and proposed a village made entirely of folded paper. MrCake said yes at once."
    ],
    [
     "How we did it",
     "Paper that looks hand folded turned out to be hard to make in the computer. So we folded the models for real and 3D scanned them. Then came the next question: the nutcracker is a box, and how does a box walk? It took many tries before the walk was right. For the narrator we knocked on the door of a neighbour in the building, the voice actor Bengt Skogholt, who read the tale in our sound studio."
    ]
   ],
   "thanks": "Thanks to MrCake and Roy Fares for the trust, two Christmases running."
  },
  "humble": {
   "title": "The Whitening Pen launch",
   "text": "A whole launch from one and the same team: 3D, stills and a film out in the street.",
   "stats": [
    [
     "3",
     "kinds of material: 3D, photo and film"
    ],
    [
     "1",
     "team"
    ]
   ],
   "body": [
    [
     "The job",
     "The Humble Co was launching a new product, the Whitening Pen, and needed everything a launch takes: clean product images, motion for ads and a film with people in it."
    ],
    [
     "How we did it",
     "We split it by what each part does best. The product was made in 3D, where we decide exactly how the light falls: animations and stills. The commercial was shot out in the street, where it is allowed to be a little rougher. Digital precision and street life in the same campaign, and it holds together because the same people made both."
    ],
    [
     "Before that",
     "The launch was not our first job for Humble. Before it we made films for the toothbrush, the toothpaste and the whitening strips, and a studio photo shoot."
    ]
   ]
  },
  "redgert": {
   "title": "The production behind the agency",
   "text": "When another agency has the idea and needs someone to make it.",
   "stats": [
    [
     "4",
     "formats per film"
    ],
    [
     "3",
     "rounds of Matminnen"
    ]
   ],
   "body": [
    [
     "The job",
     "Redgert Comms is a communications agency. They bring the client and the idea, and need a production team that takes it from script to finished files. It is a collaboration that only works if you are easy to work with."
    ],
    [
     "Garant",
     "For the food brand Garant we have made several campaigns, among them the series Matminnen (food memories), where the third round is on its way, and the films about the pea. The delivery is always both longer films and short clips of six and fifteen seconds, in the formats each channel needs."
    ],
    [
     "Humana",
     "For Humana we shot two films about personal assistance, with the message that it is about people, not minutes. We found the location, cast the extras and built the set, and delivered each film in four formats: landscape, portrait, square and 4:5."
    ],
    [
     "Handing over",
     "An agency that hires us should be able to hand over and trust that it comes back the way they pictured it, or a little better. We say so early when something will not work, and we come with suggestions when something can be made simpler."
    ]
   ]
  }
 }
}