Creative agency · Stockholm

Creative agencywith its own production

We develop the strategy, come up with the idea and build it with the same team, so nothing is lost between pitch and film. Orange Rush for Celsius is the clearest example: 1.6 million views in three days, entirely organic.

Talk to us →See what we have made ↓
  • Strategy, idea and production in one team
  • Orange Rush: 1.6 million views in three days
  • From SEK 65,000 for a campaign
Celsius Orange Rush: idea, 3D and film from the same team
Fig. 1Celsius Orange Rush: idea, 3D and film from the same team Read the case →

01Included

What can a campaign consist of?

  1. 01

    Strategy and idea

    Several ideas are tested on the whole team. The ones that hold up go to the pitch, with a cost for the whole production.

  2. 02

    Commercials

    Script, direction, shoot and edit. More on commercials.

  3. 03

    3D and FOOH

    The can in Orange Rush looked as if it stood in central Stockholm. The can in Cosmic Vibe got a whole universe to live in. More on 3D animation and FOOH.

  4. 04

    Photo and graphics

    Stills, product images and graphics, for example the 64 player portraits for the Nordic Star Cup screens.

  5. 05

    Event and aftermovie

    Film and photo from the event the campaign leads up to. More on event films.

  6. 06

    Content for social media

    Teasers, loops and short versions that drive the campaign in the feed. More on social media.

02Process

How we build a campaign

  1. 1

    The need

    What should happen, and for whom. We agree on the goal before we talk ideas.

  2. 2

    The idea

    We brainstorm, test the concepts on the whole team and keep the strong ones.

  3. 3

    The pitch

    You get the ideas together with what the whole production costs.

  4. 4

    The build

    Script, storyboard, casting and locations, then shoot or 3D.

  5. 5

    The launch

    Edit, sound, colour and effects, delivered and published.

03Price

What does a campaign cost?

A campaign with several films and images starts at SEK 65,000. You get the ideas together with what the whole production costs, before anything is built, and the price is fixed. Bigger campaigns we plan together with you.

  • Smallfrom SEK 10,000

    One animation, one product image in 3D or one short clip. About two working days.

  • Mediumfrom SEK 40,000

    One shoot day or one 3D film, edited and delivered in the formats your channels need.

  • Largefrom SEK 65,000

    A campaign with several films and images, from idea to finished files.

Want to start smaller? Start with one project and grow from there. We also do recurring set-ups month by month. Order straight in Motorn →

04Case

Campaigns we have made

Sporttouchen: Nordic Star CupSporttouchenNordic Star CupFrom the first teaser to the last frame of the aftermovie: film, graphics, photo and 3D in the same delivery, over three months.Read the case →Celsius: The Orange Rush launchCelsiusThe Orange Rush launchWe made Sweden believe a 20 metre can had been flown into central Stockholm.Read the case →Celsius: Cosmic VibeCelsiusCosmic VibeA launch film where the can got a whole universe to live in, built in 3D by our own team.Read the case →Celsius: Content every monthCelsiusContent every monthOver eighty projects in two years, for five markets, and the big campaigns out of the same collaboration.Read the case →Celsius: The Summer Vibe launchCelsiusThe Summer Vibe launchThree teasers in 3D, and then a pool party for real.Read the case →We Effect: The hero film from KenyaWe EffectThe hero film from KenyaFour days in Kenya, and a film about the larva that loves waste.Read the case →

Motorn → Labbet →

05Words

What people who worked with us say

Midnatt delivers at a high creative level, with a strong feel for both channel and audience. We at Celsius are very happy with the collaboration.

Frida AllanderHead of communications, Celsius

Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of.

Zandra NilssonCampaign Coordinator, We Effect

06FAQ

Frequently asked questions

Are you an advertising agency or a production company?

Both. We can come up with the strategy and the idea, and we do the production ourselves. It is the same team all the way, so what is pitched is what gets built.

What do you mean by an agency with its own production?

That the idea and the film do not change hands. The person who came up with the idea sits in the same room as the people who direct, build the 3D and edit.

How do we start working together?

Start with one project and grow from there. Tell us what you want to achieve and we come back with ideas and a cost for the whole production before anything is built. If you want it ongoing we do recurring set-ups.

What sizes of job do you take?

Everything from a single film to whole campaigns. We make an animation for SEK 10,000 and campaigns like Celsius Orange Rush and Nordic Star Cup. When projects grow we bring in hand-picked specialists.

What does a campaign cost?

A campaign with several films and images starts at SEK 65,000. A single film starts at SEK 40,000, and an animation or a short clip at SEK 10,000. The price is fixed before we begin.

What results have you achieved?

Orange Rush for Celsius got 1.6 million views in three days, entirely organic and with no paid media. More than ten percent of Sweden's population saw the campaign, and people travelled to the spot to look for the can. We have made Nordic Star Cup two years in a row, and the aftermovie was ready two days after the final whistle.

Can we meet?

Gladly. We are at Krukmakargatan 44 in Stockholm. Call +46 (0)700 77 00 35 or write to kontakt@midnattmedia.se and we will find a time.

07More

More of what we do

Production companyNine people on Krukmakargatan. We come up with the idea and make the film ourselves.→CommercialsScript, shoot, 3D and edit. From SEK 40,000, a fixed price before we begin.→3D animationProducts, environments and whole worlds built in 3D, on their own or mixed with film.→FOOHAds that look as if they stand in the middle of the city but are built in 3D. Orange Rush: 1.6 million views.→

The people behind it

We are the ones who do the work.

You talk to the people who make the film, and we are the ones who read what you send. Nine people on Krukmakargatan in Stockholm.

  • Emil TravergårdOperations / Co-Founder
  • William ForslundCo-Founder
  • Melker Sehlstedt3D Artist / Photographer / Co-Founder
  • Tim StandefeldtHead of Sales
  • Annika FranczakProducer
  • Elsa Gunnarsson3D Generalist
  • Felix NorrsellMotion Designer / Editor
  • Leo SundbergSound Designer / Editor
  • Alexander Lundvall3D Intern

+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →

Tell us what you want to achieve

Write a few lines about the goal. We answer with questions, ideas and a price.

What is it about?
When should it happen?

Goes straight to our inbox. Nothing is binding.

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