Price guide · Commercials
What doesa commercial cost?
The range is wide: from a couple of tens of thousands of kronor for a simple film to several hundred thousand for a bigger production. What lies in between is decided by six things. Here we go through them, how we count and three levels to start from.
- Three levels: SEK 10,000, 40,000 and 65,000
- Six things decide the price
- A fixed price before we begin
01Included
What sets the price of a commercial?
The same words, a commercial, can mean an animation in two days or a campaign with several shooting days. Six things decide where in that range you end up.
- 01
Shooting days
Every shooting day takes a team, equipment, a location and planning. One day or several is the biggest single item in most films.
- 02
People on screen
Actors, models and extras, casting and direction. A film with the product alone in a studio is simpler than one with ten people at a location.
- 03
Environment and locations
A studio, a location outdoors or a built environment. For Humana we found the location, cast the extras and built the set.
- 04
3D and effects
Everything built in 3D takes time: the product, the environment, simulations like cloth, smoke and water, and rendering. We go through what is required before we set the price. The hours for real 3D jobs are in What does a 3D film cost?.
- 05
Number of films and formats
Every extra length and format costs something, but much less than a new shoot. If it is planned from the start you can get many films out of one day: for Lyko it became 21 films in one shooting day.
- 06
Time
If you want the film in two days instead of two weeks we have to change the plan. When it is urgent it goes fast, but it shows in the price.
02Process
How we set the price
- 1
You tell us
What the film should do, where it will be seen, how many versions and when. A few lines are enough.
- 2
We work it out
We go through shooting days, people, 3D and versions, and come back with questions.
- 3
You get a fixed price
One price for the whole production, with a schedule, before anything is shot.
- 4
We make the film
If something needs to change along the way we say so early, together with what it means for the price.
03Price
Three levels to start from
These are the levels we start from. The final price is set when we know what the film should do.
- Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
- Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
- Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.
The prices cover the production of the film. Broadcast and ad space, like buying time on TV or paying for ads on social media, come on top and are booked with the channel or through your media agency. If you know what you need you can order straight in Motorn. Order straight in Motorn →
04Case
What different projects contained
05Words
What people who worked with us say
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble CoMidnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms06FAQ
Frequently asked questions
What does a commercial cost?
An animation, a product image in 3D or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. The final price is fixed and set before we begin.
Why can't you give a price right away?
Because what is to be made decides almost everything, and we only know that once we have heard what the film should do. Write a few lines and you get a fixed price.
What is included in the price?
You get one price for the whole production: idea and script, shoot, 3D if needed, edit, sound, colour and delivery in the formats you need. What exactly is included is stated in the quote, together with a schedule.
Are broadcast or ad space included?
No. The price covers the production of the film. Broadcast and ad space come on top and are booked with the channel or through your media agency.
How do you get the most out of a shoot?
Plan for several films and formats from the start. The same shooting day can give long and short versions, portrait and landscape, and images. For Lyko it became 21 films and a lot of images in one day.
How long does it take?
The smallest, an animation or a short clip, takes about two working days. Bigger films and campaigns we plan together with you, and the schedule is in the quote.
Is the quote binding?
The quote is a fixed price for what it says. If something changes along the way we say so early, together with what it means for the price. Getting in touch and getting a proposal is never binding.
The people behind it
We are the ones who do the work.
You talk to the people who make the film, and we are the ones who read what you send. Nine people on Krukmakargatan in Stockholm.
Emil TravergårdOperations / Co-Founder
William ForslundCo-Founder
Melker Sehlstedt3D Artist / Photographer / Co-Founder
Tim StandefeldtHead of Sales- Annika FranczakProducer
Elsa Gunnarsson3D Generalist
Felix NorrsellMotion Designer / Editor
Leo SundbergSound Designer / Editor
Alexander Lundvall3D Intern
+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →
Tell us what you want to make, and get a price
Write a few lines about the film. We answer with questions and a fixed price.