Social media · Ad films
Film forsocial media
We make short films, loops and ads for Instagram, TikTok, YouTube and LinkedIn, and deliver them ready to publish. For Celsius we have made over eighty projects in two years, for five markets.
- Over eighty projects for Celsius in two years
- 21 films in one shooting day for Lyko
- Every format from the same material
01Included
What do we do for social media?
- 01
Short films and ads
Films for Reels, TikTok, Shorts and ads. The first seconds decide whether anyone stays, so we plan them first.
- 02
Many films from one shoot
We plan the shoot so that every day gives several films. For Lyko it was 21 films and a pile of images in a single day, with the location divided into stations where each station was a scene of its own.
- 03
Every format and version
Portrait, landscape, square and 4:5, and short clips of six and fifteen seconds, from the same material. For Celsius Summer Vibe we delivered every format for social media and six short loops.
- 04
3D and animation
Products and environments in 3D give movement and a look that can be reused across the whole feed. For MrCake the nutcracker became a film in three lengths, the shortest seven seconds.
- 05
Photo and stills
Studio photography of the products and images for the ads, by the same team that makes the film. For Celsius we photograph the cans in a studio.
- 06
Ongoing work
If you want new material every month we do recurring set-ups: a creative plan and a team that makes new ads and new content as you go, as we do for Celsius.
02Process
How it works
- 1
Brief
Tell us what should be seen, where and when. We suggest a set-up that gives as much usable material as possible.
- 2
Production
Shoot, photo or 3D, planned so that every day gives several films.
- 3
Versions
The same material is re-cut into the formats and lengths the channels need.
- 4
Delivery
Finished files, in time for publishing. When it is ongoing we check what worked and do more of it.
03Price
What does social media content cost?
The number of films and formats, whether it is filmed or built in 3D and how fast it has to go set the price. The more that fits into one shooting day, the more material you get out of it. The price is fixed before we begin.
- Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
- Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
- Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.
Want it ongoing? We do recurring set-ups month by month. Get in touch and we will tell you more. Order straight in Motorn →
04Case
Content we have made






05Words
What people who worked with us say
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble CoMidnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms06FAQ
Frequently asked questions
What is the difference between you and a social media agency?
We are the production. We make films, ad material, photo and 3D and deliver it finished. How it is published and followed up we decide together with you or your agency.
How many films can you make in a day?
It depends on the set-up. For Lyko it was 21 films and a pile of images in one day, and how it went is in the case.
Which formats do you deliver?
Portrait, landscape, square and 4:5, and short clips, for example six and fifteen seconds. Tell us which channels it concerns and we deliver in the right format.
Can you make content on an ongoing basis every month?
Yes, we do that for Celsius: over eighty projects in two years, for five markets. The set-up is a creative plan and a team that makes new ads and new content month after month.
What does it cost?
An animation or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. How many films a shooting day gives affects it most. The price is fixed before we begin.
How fast can you deliver?
The smallest, an animation or a short clip, takes about two working days. Bigger projects we plan together with you, and the schedule is in the quote.
Does advertising on social media have to be labelled?
Advertising has to be recognisable as advertising, and on social media it has to be labelled clearly, especially when influencers are involved. These are the Swedish Consumer Agency's rules. We take it up when we plan your campaign.
The people behind it
We are the ones who do the work.
You talk to the people who make the film, and we are the ones who read what you send. Nine people on Krukmakargatan in Stockholm.
Emil TravergårdOperations / Co-Founder
William ForslundCo-Founder
Melker Sehlstedt3D Artist / Photographer / Co-Founder
Tim StandefeldtHead of Sales- Annika FranczakProducer
Elsa Gunnarsson3D Generalist
Felix NorrsellMotion Designer / Editor
Leo SundbergSound Designer / Editor
Alexander Lundvall3D Intern
+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →
Tell us what you want in the feed
Write a few lines about the channels and the pace you have in mind. We answer with questions and a price.
