Commercials · Stockholm

Commercialsin Stockholm

We write the script, shoot the film, build what cannot be filmed and cut it. One team does all of it, so you talk to the people who stand behind the camera from the first call.

Talk to us →See what we have made ↓
  • From SEK 40,000 for a shooting day
  • A fixed price before we begin
  • Landscape, portrait, square and 4:5 from one shoot
Actic x Sarah Sjöström: our first shoot under water
Fig. 1Actic x Sarah Sjöström: our first shoot under water Read the case →

01Included

What does a commercial include?

  1. 01

    Idea and script

    We come up with the idea, write the script and storyboard and show you all of it before we shoot. If you already have an idea, or an agency that owns it, we make the film from that. We do this for Redgert Comms.

  2. 02

    The shoot

    Direction, camera, light and sound, in a studio or on location, in Stockholm or further away. For We Effect it was four days in Kenya with two cameras and a drone.

  3. 03

    3D and effects

    Not everything can be filmed. Then our 3D team builds the product, the environment or the whole scene and places it in the picture. In the Lundhags film an actor walks through city, winter and summer in a single sweep. The winter was a heap of snow in a studio and the mountain is 3D.

  4. 04

    Edit, colour and sound

    The team that shot the film cuts it, grades it and does the sound and music.

  5. 05

    Every format

    One shoot becomes landscape, portrait, square and 4:5, plus short versions for social media. For Humana we delivered every film in four formats, and for Garant both longer films and clips of six and fifteen seconds.

  6. 06

    Delivery

    Finished files in the formats your channels need, and a schedule already in the quote. How fast it can go: the Nordic Star Cup aftermovie was ready two days after the final whistle.

02Process

How a commercial gets made

  1. 1

    Brief

    Tell us what the film should do, where it will be seen and when it has to be ready. A few lines is enough. We come back with questions and a price.

  2. 2

    Idea and script

    You see the idea and the script before anything is shot. That is when it is cheap to change your mind.

  3. 3

    The shoot

    Director, photographer, sound and 3D from the same team. We shoot in a studio or on location, and if the film needs 3D we plan for it now, before the camera rolls.

  4. 4

    Edit and delivery

    Edit, sound, colour and effects, then files in the formats your channels need. You give feedback, we adjust and you publish.

03Price

What does a commercial cost?

Four things set the price: how many shooting days and people the film needs, how much is built in 3D, how many films and formats it should be, and how fast it has to go. We add them up to a fixed price before we begin.

  • Smallfrom SEK 10,000

    One animation, one product image in 3D or one short clip. About two working days.

  • Mediumfrom SEK 40,000

    One shoot day or one 3D film, edited and delivered in the formats your channels need.

  • Largefrom SEK 65,000

    A campaign with several films and images, from idea to finished files.

Bigger films we plan together, and the schedule comes with the quote. If you already know what you want you can order straight in Motorn. How we count is in the price guide. Order straight in Motorn →

04Case

Commercials we have made

Actic x Sarah Sjöström: Training for lifeActic x Sarah SjöströmTraining for lifeA commercial with Sarah Sjöström, and our first shoot under water.Read the case →Lundhags: Padje light trekking shoeLundhagsPadje light trekking shoeAn actor walks through city, winter and summer while the camera never lets go. The winter was a heap of snow in a studio.Read the case →Xpeng: G6 showcaseXpengG6 showcaseThe car stands still in the studio. All the movement was built in 3D afterwards: four films, one for each advantage.Read the case →Lyko: Product campaignLykoProduct campaign21 films and a stack of pictures. In a single shoot day.Read the case →Celsius: The Summer Vibe launchCelsiusThe Summer Vibe launchThree teasers in 3D and one film for real. The year after, Celsius in Finland wanted the same set-up.Read the case →Redgert Comms: The production behind the agencyRedgert CommsThe production behind the agencyHumana and Garant: the agency has the client and the idea, we make the films.Read the case →

Motorn → Labbet →

05Words

What people who worked with us say

Working with Midnatt is very inspiring. Their positivity and energy are contagious, and their creative ideas always go deeper than you expect: modern, free and completely in step with today's media landscape.

Caroline KarlströmHead of Communications and Marketing, Lundhags

Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.

Tore ÅsénCreative Director, Redgert Comms

06FAQ

Frequently asked questions

What does a commercial cost at Midnatt?

A commercial starts at SEK 40,000, which is one shooting day or a film built in 3D. An animation or a short clip starts at SEK 10,000 and a campaign with several films and images at SEK 65,000. How we count is in the price guide.

How long does it take to make a commercial?

It depends on the film. An animation or a short clip takes about two working days. Bigger films we plan together with you, and the schedule is in the quote. When it has to be fast: the Nordic Star Cup aftermovie was ready two days after the final whistle.

Do you come up with the idea and write the script?

Yes, if you want us to. We come up with the idea, write the script and storyboard and then make the film. If you already have an idea, or an agency that owns it, we make the film from that, as we do for Redgert Comms.

Which formats do we get?

Landscape, portrait, square and 4:5, plus short clips. Tell us where the film will be shown and we plan the shoot for every format from the start. That is easier than recutting afterwards.

Can you mix film and 3D?

Often, yes. In the Lundhags film the camera moves through several seasons in a single sweep, where 3D stitched the transitions together. In Xpeng's films the car stands still in the studio while everything that moves is built in 3D.

Do you make explainer videos?

Yes. An explainer is a short film that shows how a product or service works. It can be filmed, animated or built in 3D, and we make it the way we make a commercial: idea, script, production and edit.

Where do you film?

Where the film needs us. Our office is at Krukmakargatan 44 in Stockholm. We have built a kitchen in the middle of a meadow for Garant, filmed four days in Kenya for We Effect and dived with the camera for Actic.

What do we need to have ready before we get in touch?

Nothing in particular. A few lines about what the film should do, where it will be seen and when it has to be ready is enough. Nothing is binding.

07More

More of what we do

3D animationProducts, environments and whole worlds built in 3D, on their own or mixed with film.→Social mediaShort films, loops and ads in every format. Over eighty projects for Celsius.→Product filmsThe product filmed or built in 3D, with stills and banners from the same work.→Event filmsEvent films and aftermovies: a photographer and a filmmaker on site, from SEK 40,000.→

The people behind it

We are the ones who do the work.

You talk to the people who make the film, and we are the ones who read what you send. Nine people on Krukmakargatan in Stockholm.

  • Emil TravergårdOperations / Co-Founder
  • William ForslundCo-Founder
  • Melker Sehlstedt3D Artist / Photographer / Co-Founder
  • Tim StandefeldtHead of Sales
  • Annika FranczakProducer
  • Elsa Gunnarsson3D Generalist
  • Felix NorrsellMotion Designer / Editor
  • Leo SundbergSound Designer / Editor
  • Alexander Lundvall3D Intern

+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →

Tell us what you need

Write a few lines about the film. We answer with questions and a price.

What should be made?
When does it need to be ready?

Goes straight to our inbox. Nothing is binding.

Talk to us →