The Humble Co: The Whitening Pen launch

The Humble Co · 3D and animation, Commercial, Photo

A whole launch from one and the same team: 3D, stills and a film out in the street.

The job

The Humble Co was launching a new product, the Whitening Pen, and needed everything a launch takes: clean product images, motion for ads and a film with people in it.

How we did it

We split it by what each part does best. The product was made in 3D, where we decide exactly how the light falls: animations and stills. The commercial was shot out in the street, where it is allowed to be a little rougher. Digital precision and street life in the same campaign, and it holds together because the same people made both.

Before that

The launch was not our first job for Humble. Before it we made films for the toothbrush, the toothpaste and the whitening strips, and a studio photo shoot.

From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.

Louise Lehmann, Marketing Manager, The Humble Co
The Humble Co: The Whitening Pen launch

Services

Our work

Midnatt Media AB · Krukmakargatan 44, 117 26 Stockholm · +46 (0)700 77 00 35 · kontakt@midnattmedia.se

MOTORN

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Motorn

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Commercials, ads, photo and 3D for your channels. You bring the brief and get a fixed price before we begin.

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How it works

  1. BriefTell us what you need, where it will run and when it has to be done.
  2. ShootDirector, camera, 3D and sound from the same team.
  3. EditEditing, sound, colour and effects, in the formats your channels need.
  4. DeliveryYou get the files, give feedback and publish.

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What does it cost?

Three levels to start from. You always get a fixed price before we begin.

  • Smallfrom SEK 10,000

    One animation, one product image in 3D or one short clip. About two working days.

  • Mediumfrom SEK 40,000

    One shoot day or one 3D film, edited and delivered in the formats your channels need.

  • Largefrom SEK 65,000

    A campaign with several films and images, from idea to finished files.

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Click together what you need, and the brief writes itself.

Want it ongoing?

We also do recurring work: a creative plan and a team that makes new ads and new content month after month. Get in touch and we will tell you more.

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Labbet

Ideas nobody asked for. Yet.

For when you are doing something big. We work out the strategy, come up with the idea and build it with the same team, so nothing is lost between pitch and film. When the project grows, we bring in hand-picked specialists.

The latest one out

Celsius Orange RushWe made Sweden believe a 20 metre can had landed in Stockholm.
  • 1,6 Mviews in three days
  • 10 %+of Sweden saw the campaign

How an experiment works

  1. The needWhat should happen, and for whom. We agree on the goal before we talk ideas.
  2. The ideaWe brainstorm, test the concepts on the whole team and keep the strong ones.
  3. The pitchYou get the ideas together with what the whole production costs.
  4. The buildScript, storyboard, casting and locations, then the shoot or the 3D.
  5. The launchEditing, sound, colour and effects, delivered and published.

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Good-looking is not enough.

We believe in ideas that stir feelings, catch attention and make a real difference. We love the craft: the film, the details and everything in between. But behind every frame there should be a thought. That is why we combine creative ambition with an understanding of business, from the first thought to the last frame.

Midnatt is a creative agency with its own production. We are nine people in Stockholm, with direction, photo, 3D, edit and sound in the house. When projects grow, we bring in hand-picked specialists.

  1. IdeasStrategy, concepts and campaigns that start from your goals.
  2. ProductionFilm, photo, 3D, VFX and animation, made by our own team.
  3. ImpactWe decide first what it should achieve.

MotornThe Engine. Ads to order, at a fixed price.→ LabbetThe Lab. From strategy and idea to a finished campaign.→

What we do

Some of the people we are proud to work with

What people who worked with us say

Midnatt delivers at a high creative level, with a strong feel for both channel and audience. We at Celsius are very happy with the collaboration.
Frida AllanderHead of communications, Celsius
Working with Midnatt is very inspiring. Their positivity and energy are contagious, and their creative ideas always go deeper than you expect: modern, free and completely in step with today's media landscape.
Caroline KarlströmHead of Communications and Marketing, Lundhags
Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble Co
Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of.
Zandra NilssonCampaign Coordinator, We Effect

The team behind Midnatt

Creatives, strategists and entrepreneurs with one shared belief: good ideas should not just look good, they should do some good.

Awards

Common questions

What does a commercial cost?

It depends on the job. With us, an animation, a 3D product image or a short clip starts at SEK 10,000, a shoot day or a 3D film at SEK 40,000, and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.

How long does it take?

About two working days for the smallest jobs, an animation or a short clip. Bigger films and campaigns get a schedule in the quote. Nordic Star Cup shows how fast it can go: the aftermovie was done two days after the final whistle.

Are you an advertising agency or a production company?

Both. We can work out the strategy and the idea, and we make the film ourselves, with the same team all the way. If you already have an agency that owns the idea, we do the production only.

Do you do 3D, CGI and VFX?

Yes. Products in 3D, whole worlds and effects in film. The hologram in Celsius Cosmic Vibe was built entirely in 3D, and the mountain in the Lundhags film is 3D, while the winter was a pile of snow in a studio.

Do you make social media content on an ongoing basis?

Yes. Besides one-off orders we do recurring work: a creative plan and a team that makes new ads and new content month after month, as we do for Celsius.

Where are you, and who have you worked with?

Our office is at Krukmakargatan 44 in Stockholm. We have made ads, campaigns and films for Celsius, Lyko, Xpeng, Lundhags, Actic, Volvo, We Effect, The Humble Co and MrCake, among others.

What do we need to have ready before we get in touch?

Nothing in particular. Tell us what you need, where it will run and when it has to be done, and we take it from there. Nothing is binding.

Say hi!

Write or call and tell us what you want to do. We tell you what it takes. Nothing is binding.

kontakt@midnattmedia.se →
Call
+46 (0)700 77 00 35
Office
Krukmakargatan 44
117 26 Stockholm
Work with us
Send an open application to jobb@midnattmedia.se
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Who we are. Midnatt Media AB, Krukmakargatan 44, 117 26 Stockholm.

Midnatt Media · Stockholm

Agency and production under one roof.

A creative agency with its own production. The team that develops the ideas is the team that makes them real.

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Agency&production

under one roof.

  • EmilOperations / Co-Founder
  • WilliamCo-Founder
  • Melker3D Artist / Photographer / Co-Founder
  • TimHead of Sales
  • AFAnnikaProducer
  • Elsa3D Generalist
  • FelixMotion Designer / Editor
  • LeoSound Designer / Editor
  • Alexander3D Intern

A close-knit team at the core, a hand-picked network around it.

Some of the people we are proud to work with

CelsiusLykoXpengActicFoodoraBoltghdWe EffectGarant
MrCakeCaiaCay CollectiveGoodnameRedgertTim Bergling FoundationSvensk HusmanGraaf Ledin

Choose your way.

MotornThe Engine. Ads to order, at a fixed price.LabbetThe Lab. From strategy and idea to a finished campaign.
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